Christmas time has always been a communication pilar for Coca-Cola, having in several occasions their Polar Bears as their main brand characters.

For this campaign, the brand wanted to permeate the feeling of joy and good wishes in as many people across Mexico. We took it to create these fun characters with 5 different personalities (the loving one, the naughty one, the flirty one, and the playful one) so they could interact with people, generating organic content on social media.