Planet Fitness

Presale La Estanzuela

We expanded our message using a socially recognized icon.

In the streets of Mexico, when the popular tune "El Panadero con el Pan" comes on, people know pan dulce bread sellers are nearby.

And since Planet Fitness gives free pan dulce bread on Tuesdays, we changed the lyrics to the song so it expressed the brand's attributes, allowing us to get closer to people and communicate to them, in a very original and fun way, the opening of a new branch.

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Coca-Cola

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Rayados

A merry Rayados Christmas 2018