After a while staying off social media, San Rafael wanted to make a glorious comeback for the consumer with a campaign that focused on acknowledging the great work that goes into home chores and daily life.

That's how we came up with the "Solo tú lo haces posible" (Only you can make it happen) campaign, where with the purchase of San Rafael products, you could win the chance to have a culinary experience with chef Andrea Martinez.

Our campaign existed inside supermarket stores and recreational areas where our target usually is at.