We raised the SIM change number to 4-5 per hour. Before, that statistic was per day.
We took the brand's competitive advantages and took them to a whole other level by creating strategic actions that boosted specific business goals.
Alongside Virgin Mobile, we created "Menciones entre canciones" to attract and retain people so salesmen could do their jobs.
In a very fun way, we began the experience by playing pop culture songs and, when people where listening, we changed the lyrics to announce promotions and brand attributes, giving salesmen enough time to close the deal.