We increase loyalty and encourage the early presence of before games.
The Club de Futbol Monterrey has the best fans in Mexico and each game shows their passion.
To reciprocate this love for the club, we developed a strategy focused on increase the loyalty and motivate the fans presence moments before the start of each game.
This is how we created the "rain of gifts" where randomly we dropped parachutes with prizes and discounts for the Rayados Store throughout the entire grandstand.
We activated for two months, making 650 launches and obtaining more than 400,000 indirect impacts in the stadium, thus rewarding the unconditional support of our fans and rewarding their early attendance at the stadium.